The Ericofon is a one-piece plastic telephone created by the Ericsson Company of Sweden and marketed through the second half of the 20th century. Because of its styling and its influence on future telephone design, the Ericofon is considered one of the most significant industrial designs of the 20th century. It is in the collection of the Museum of Modern Art in New York City. In Sweden, the Ericofon is known as the cobra telephone for its resemblance to a coiled snake.
The Ericofon was designed in the late 1940s by a design team including Gösta Thames, Ralph Lysell, and Hugo Blomberg. The two major components of the telephone, the handset and the dial, are combined in a single unit. This one-piece design anticipated the evolution of the typical cordless phone and cell phone by several decades. Serial production began in 1954. Early models were sold only to institutions, but in 1956 production for the open market began in Europe and Australia.
When it was introduced on the U.S. market, the Ericofon was available in 18 colors, but after transfer of production to North Electric, the number of colors was reduced to eight. A small number of phones with clear and metallic finishes were produced for special promotions. The most popular and widely produced colors were bright red and bright white. Other colors included various pastel shades of blue, green, and pink. The phone was never produced in black.
