Apparently there were once people called travel agents, and the idea of traveling to another country by plane or ship was a romantic, exciting adventure – one you’d dress up for. As there was no internet in the 40′s and 50′s (really) people’s perceptions of foreign countries were what they may have read, some weird travelogue they’d seen at the movies or these posters. This was a new era when travel by air was becoming available to almost anyone. Great care went into these, even though they were considered to be simple throwaway advertising. Beautiful illustrations, great design and printed as stone lithographs – some real time went into their creation. The below are all for Italy, some printed for the European market, some for the American, all beautiful.
